With over 20 years experience across events, commercials, concerts, film and television, I bring a multidisciplinary approach to creative direction, shaped by both storytelling and execution. My work spans luxury fashion, drinks, automotive and technology, partnering with brands to translate ambition into meaningful, high-impact experiences and coherent brand identities.

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I have led creative across a range of UK-based agencies and projects, developing ideas from initial concept through to delivery. My background also includes running a full-service design business, giving me a deep understanding of the entire production lifecycle  from brand creation and visual identity through to design, build, installation and live execution.

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With roots in film design, my approach is inherently theatrical and narrative-led. I focus on creating work that feels original, considered and emotionally resonant, balancing creative ambition with practical delivery. This perspective allows me to develop campaigns, environments and brand identities that explore and express a brand’s character in ways that are both intelligent and unexpected.