From Marketing Concept to Clever Visuals, 3 tips; Colour, Textures, Tones and Your Brand

Long thought processes go into the marketing plan – getting the brand out there in the most effective way possible. The realisation of this can often be quite a complex process.

Brands often have very specific messages and images they want to portray, it is important for them to keep on point with this message and remain faithful to their identity. Truly understanding what aesthetics best communicate that brand is the first and most vital step.

Another factor is to consider just how the company logo, brand and marketing concept can best be interpreted? Thirdly; what unique and imaginative methods can be used to turn the marketing concept into a live event or commercial that will be remembered?

Being visually clever is more than just a brainstorming session. Here are a few key points to consider when designing and creating an event or commercial;

1. Colour: what palette best matches the client, both in terms of logo, brand and imagery. Will they work well together in your chosen event or commercial, how can this palette be spread across various design elements? Understanding colour and how it is interpreted by an audience is key and often the most useful concept.

2. Textures: what texture suits the desired image? Can you replicate your chosen palette in the various textures? Some textures retain colour in different ways, altering the hues. How textures behave under light, darkness and how people interact with them can change an entire reaction to a design.

3. Tones: which tones suit the visual effect you are aiming to achieve? Can you mix and match your tones based on the logo/brand combination?

These are just a few examples of key considerations. If you’re still not quite sure how to effectively combine these three key elements of design, have a look at these examples – some follow consistent colour/texture/tone theme others cleverly mix up these visuals;

Vertu – Bentley’s communication technology: elegant, muted, quiet: http://www.nicoladietmanndesign.com/vertu

Rekorderig cider: modern rustic, wood, flower, timber: http://www.nicoladietmanndesign.com/rekorderlig

Farm heroes: video game and ‘pop up farm’ bright, rustic, fun and loud http://www.nicoladietmanndesign.com/farmheroes

There a numerous other examples too. Whether starting out on your first event or an experienced event organiser, there is always something new you can or learn when getting that special event going.

I’d love to speak with you, to see how we get your visuals exactly right – giving your target audience that unforgettable experience they WILL remember.

Who are we?

Nicola Dietmann Design is a company with over 15 years’ experience in design across a wide range of media disciplines – including events, commercials, concerts, films and television. We cover all aspects of a design from presentations and 3D renderings, to build, installation and collection. With a strong background in and mechanical engineering we are fearless in our willingness to explore new technology and materials to create something novel and visually provoking.

http://www.nicoladietmanndesign.com/